Privacy Policy

Pickering Square Dental Office (“we,” “our,” or “us”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard personal information when you visit pickeringsquaredental.com or use our dental services.

Information We Collect

We may collect personal information that you voluntarily provide, including your name, email address, phone number, mailing address, and dental insurance information when you complete forms, schedule appointments, or contact the office directly.

How We Use Your Information

We use information to schedule and manage appointments, communicate about dental care, process insurance claims and payments, send appointment reminders, and improve our website and services.

Website Chat

Our website offers a chat assistant to help answer general questions about our practice, services, office hours, and how to get in touch. Conversations with the chat assistant are processed to answer your questions and to help us improve the quality of the service.

Chat transcripts (your messages and the assistant’s replies) are retained for up to one year for quality review and support follow-up, then deleted automatically. These transcripts do not include your IP address, device identifiers, or browser details.

You can mark any answer as helpful or unhelpful; those ratings are stored with the transcript for the same one-year period so we can improve the assistant. To let you keep a conversation while you move between pages, the chat also holds your recent messages in your own browser for up to 30 minutes; nothing extra is sent to us.

If you choose to share your name, phone number, or email address in chat so our team can follow up, that information is handled the same way as any other inquiry you send us through this website.

The chat assistant is provided for general information only. Please do not share personal health information, insurance details, or payment information in chat. For questions about your care, contact our office directly at (905) 420-1777.

Information Security

We use appropriate safeguards to protect personal information from unauthorized access, alteration, disclosure, or destruction. Patient health records are maintained in accordance with applicable Canadian and Ontario privacy requirements, including PIPEDA and PHIPA.

Cookies

This website may use cookies to support site functionality and improve the browsing experience. Browser settings can be used to refuse cookies, although some website features may not work as intended.

Third-Party Services

We may use third-party services such as Google Analytics to understand website use. Those services process information in accordance with their own privacy policies.

Analytics, advertising and call tracking

This website uses the tools below to understand how the site is used and to track calls and form requests. They can use cookies and similar identifiers, and can collect the pages you visit, the device and browser you use, your approximate location, and your clicks and scrolling. Each provider handles that information under its own privacy policy.

• Google Analytics (loaded through Google Tag Manager): shows us which pages visitors view, how they found the site, what device and browser they use, their approximate location and which buttons or links they click. Google handles this under the Google Privacy Policy.
• Meta pixel (Facebook and Instagram): lets Meta measure the results of our advertising and, depending on your Meta settings, build audiences for ads. See the Meta Privacy Policy; you can change ad preferences in your Facebook or Instagram account settings.
• WhatConverts (call and form tracking): shows a tracking phone number in place of our regular number, and records which page, search or ad led to a call, text or form request. Calls to tracking numbers may be recorded and transcribed, and the text of forms you submit is stored in WhatConverts, so we can follow up and measure and improve our service. See the WhatConverts privacy policy.
• reCAPTCHA (Google): helps keep spam out of our forms. This site is protected by reCAPTCHA.

We use this information to keep the site working, to see which pages and searches lead to inquiries, to measure the results of our marketing, and to improve the website and our service.

Your choices. You can block or delete cookies in your browser settings, or use browser privacy settings or extensions that block tracking (some also send a Global Privacy Control signal; each third party decides for itself how it responds). To opt out of Google Analytics, you can install Google's Google Analytics opt-out browser add-on. Ad networks also offer opt-out tools such as Your Ad Choices (Canada) and the Digital Advertising Alliance opt-out. If you would rather not be recorded on a call, you can use the form on our contact page instead. You may withdraw your consent to the collection and use of your personal information at any time, subject to legal and contractual restrictions, by contacting us.

If you have questions about these tools or want to ask us about your information, please contact us using the details on our contact page.

Your Rights

You may ask to access or correct personal information, or request deletion where applicable. Use the website request form or call (905) 420-1777.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

Last updated: November 2026